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OUR TEAM

Selecting qualified people to handle your association operations is important. Still, you don’t have time to spare on placing ads, fielding applications and interviewing candidates. FrontlineCo has taken care of the hassle for you. Our team is populated by only the most experienced, committed people. Selecting only the best people enables us to provide the best service to you and your organization.

Kim Robinson

President

Micah Roderick

Chief of Staff

Lara Benton Laird

Vice President of Finance and Operations

Peyton Allen

Marketing Specialist

Taylor Cervantes

Bookkeeper

Chloe Compton

Regulatory Specialist

Parthavi Das

Senior Account Executive

Becky Gilbert

Senior Account Executive

Jill Gordon

Finance and Data Specialist

Jeannine Harlow

Sponsorship Manager

Courtney Helton

Digital & Social
Marketing Specialist

Bailey Hughes

Director of Marketing

Veronica Knox

Director of Meetings & Events

Brianna Lakin

Account Executive

Lisa McGrath

Meeting Planner

Ronni Norton

Brand Marketing Manager 

Stefanya Ortiz

Membership Associate

Kelli Pope

Meeting Planner

Sara Ratcliffe

Senior Account Executive

Emily Robinson

Data Specialist

Ryan Roth

Account Executive

Anna Strauch

Bookkeeper

Christine Teed

Account Executive 

Alexa Tintori

Account Executive

Emily Weidner

Account Executive

Dylan Anderson

Operations Intern

Lauren Post

Marketing Intern

Paige Williams

Marketing Intern

Back to About Us
Kim Robinson
President

Kim serves as President of FrontlineCo and leads the firm’s association management practice. Since 2002, her exacting standards, relentless energy, and commitment to excellence have helped grow FrontlineCo from two employees to 30, with many national awards along the way. Kim, a Certified Association Executive (CAE), offers a vision for association client service that focuses on member services and recruitment, financial and database management, communications, continuing education and building strategic alliances. Formerly the Executive Director of the Illinois Capital Development Board, she directed the state’s $3 billion capital program for four years. Her list of public sector accomplishments also includes successful initiatives to advance organ donation in the state, lowered the state’s drunk driving threshold, increased minority participation in state purchasing, and lead the state’s construction agency as it built the Abraham Lincoln Presidential Library. She’s considered an expert in the construction field, and clients know they can count on her to be straightforward and disciplined.

Kim earned a BA in Political Science from the University of Illinois.

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Micah Roderick
Chief of Staff

Micah serves as Chief of Staff and offers experience as executive director for key FrontlineCo association clients. He leads Frontline’s Member & Client Services Team, implementing exceptional service to clients in the areas of member services, governance, education, government policy and technology. He works to advance legislative policies at the federal and state level on behalf of Frontline clients. Before joining Frontline in 2008, Micah served as a policy adviser for senior issues for the Office of the Illinois Attorney General. He also served as Manager of Network Development for Donors Forum. He earned a BA in Political Science from Western Illinois University and an MPA from the University of Illinois at Springfield.

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Lara Benton Laird
Vice President of Finance and Operations

Serving as Vice President of Finance and Operations, Lara helps drive FrontlineCo policies and procedures, maintains client records, manages client technology and software and oversees many FrontlineCo projects and initiatives. Prior to joining FrontlineCo, Lara worked for the University of Memphis Alumni Association. She was also a Program Assistant for the Memphis in May International Festival, where she helped facilitate a cultural exchange between the city of Memphis and a different country each year. Lara earned a Bachelor of Business Administration in International Business from the University of Memphis in 2009. Additionally, she is a devoted animal lover, and volunteers regularly with the Illinois Bulldog Rescue organization.

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Peyton Allen
Marketing Specialist

Peyton serves as a Marketing Specialist for FrontlineCo where he uses his skills and knowledge to create innovative ideas for our company and clients. Peyton graduated from the University of Illinois at Springfield with a Bachelors of Business Administration Degree with a concentration in Marketing and a Minor in Management in 2022.

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Taylor Cervantes
Bookkeeper

Taylor serves as a bookkeeper for Frontline Co., assisting with completing data entries, collecting transactions, monitoring & maintaining financial records and ledgers, paying invoices, and balancing account reconciliations. She also assists with tax filing and other responsibilities in the Accounting & Finance department with Frontline Co. In 2021 she earned her Bachelor of Science in Accountancy at the University of Illinois at Springfield, and performed an internship as an auditor assistant with Sikich LLP. During her schooling, Taylor joined as a member of The National Society of Leadership and Success, completing all requirements of life membership in 2020.

Before pursuing her education Taylor joined the Active Armed Forces in 2013 and served with the 82nd Airborne Division, completing a total of two tours in Afghanistan. After her contract came to an end she reenlisted for the Army Reserves and still serves with the military.

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Chloe Compton
Regulatory Specialist

Chloe serves as Director of Regulatory and Government Affairs at FrontlineCo, utilizing her expertise and love for public policy to deliver high-quality service in the areas of regulation, public policy, and advocacy. Prior to joining FrontlineCo, Chloe worked closely with legislators, lobbyists, and state agencies as a member of the Speaker’s Staff. In her capacity as lead research and appropriations analyst for healthcare and human services, she drafted and analyzed legislation and state operating budgets, facilitated legislative negotiations, and interpreted fiscal and policy data to assist legislators in making sound and well-informed decisions. Chloe earned a BA in Political Science and Communication from the University of Illinois at Springfield.

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Parthavi Das
Senior Account Executive

Parthavi Das has over twenty years of experience in association management. She was the Chief of Staff at WICT (Women in Cable Telecommunications) where she oversaw strategy and operations. She was responsible for the development and execution of WICT advocacy initiatives, membership and chapter services and implementing the strategic plan for the organization. She led the PAR Initiative, WICT’s effort to measure and support the advancement of women in the cable and telecommunications industry based on Pay equity, Advancement opportunities, and Resources for work/life integration. In addition, Parthavi managed the WICT recognition awards program.

Prior to joining WICT, Parthavi worked at international telecommunications organizations where she researched telecom policy issues. She has also worked as a consultant to nonprofits helping them to advance their advocacy programs. In addition, she served on YWCA’s committee in Charleston, SC to launch their inaugural #WhatWomenBring event to the honor the top female leaders in South Carolina.

Parthavi has been recognized on CableFax’s Most Influential Minorities, Most Powerful Women and Women on the Move lists. She is a graduate of WICT’s Betsy Magness Leadership Institute. She earned a master’s degree in Telecommunication from Michigan State University and a bachelor’s degree in Communication from Northwestern University.

Parthavi serves at the Senior Director for Content and Connectivity Human Resources (C2HR), Administrator Director for American College of Physician Advisors and Administrative Manager of The Communications Network.

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Becky Gilbert
Senior Account Executive

Becky comes to Frontline with experience in association and project management, business consulting, event planning and promotional product knowledge. She has helped associations and businesses in implementing strategies to reduce costs, increase revenue and improve customer loyalty. Becky is a graduate of the University of Illinois at Urbana-Champaign and serves as an Account Executive for the Chicago Compensation Association (CCA) and the International Association of Exhibitions and Events – Midwestern Chapter (IAEE – Midwestern Chapter) associations.

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Jill Gordon
Finance and Data Specialist

Jill Gordon serves as a finance and data specialist at FrontlineCo and works to streamline data management, operations and processes to ensure FrontlineCo’s clients are running at maximum efficiency. Gordon has decades of experience both in data management and in customer service most recently from her past role as patient service specialist at Memorial Physician Services. Additionally, Gordon’s past experience leading key initiatives from conferences to trainings at Illinois Emergency Management Agency has contributed operational expertise to FrontlineCo’s team. She graduated with a Master of Public Administration at University of Illinois at Springfield in 2002 and a Bachelor of Arts, Political Science and Economics in 1993.

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Jeannine Harlow
Sponsorship Manager

Jeannine serves as FrontlineCo’s Sponsorship Manager. Prior to joining FrontlineCo, Jeannine worked for Mid-West Family Broadcasting radio group as an account executive, utilizing her media and branding expertise to help turn good local businesses into great local brands. Jeannine’s extensive marketing and public relations experience includes fourteen years as a shopping center marketing director with Simon Property Group. She is a graduate of the University of Wisconsin-Whitewater.

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Courtney Helton
Digital & Social Marketing Specialist

Courtney takes an active role in the development and implementation of a variety of virtual and in-person education events as well as supporting various association’s boards and membership bases. Helton graduated from West Texas A & M University in 2019 with a Bachelor of Science in Communication. Additionally, she is a long-standing supporter of the local Girl Scout council where she regularly volunteers.

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Bailey Hughes
Director of Marketing
FrontlineCo’s Director of Marketing is Bailey Hughes, who leads the Marketing Team in conceptualizing, developing & executing 360° ​marketing strategy for the FrontlineCo brand and client base. She oversees vendor, program & project management, budgets & contracts, and all paid media, among other things. Bailey has a Bachelor’s degree in Business Administration (Marketing major) from the University of Illinois, Urbana-Champaign and over 15 years of corporate marketing experience, specializing in establishing and implementing national marketing strategy to successfully build brand awareness, drive traffic, and achieve profitability and long-term success/growth. Bailey prides herself on maintaining a big picture, strategic mentality and her ability to drive measurable results for FrontlineCo and its clients.
 
Personally, she enjoys cooking, running/hiking, a great dinner out with friends, family & wine, and spending time with her fiancé and two rescue pups.
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Veronica Knox
Director of Meetings & Events

Veronica leads FrontlineCo’s Meetings & Education Team and oversees conventions, tradeshows, meetings and special events. Since joining Frontline in 2003, she has planned more than 500 events for our clients with a negotiating prowess that helps Frontline find savings for our clients. She strives for professional excellence, earning designations as a Certified Meeting Professional (CMP) and Certified Government Meeting Professional (CGMP). To stay current on meeting industry trends, Veronica is a member of Meeting Professionals International (MPI) and Society of Government Meeting Professionals (SGMP). Prior to joining Frontline, she coordinated statewide conferences and events, as well as facilitated public-private partnership relations for the Office of the Illinois Lieutenant Governor. She earned a BS in Supervision/Personnel Management from Purdue University-Calumet and has recently earned a certificate in Virtual Events & Meeting Management.

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Brianna Lakin
Account Executive
With several years of experience working as an administrative assistant for a Chamber of Commerce, Brianna brings organization, event management, marketing, and communication skills to this role. In 2020, Brianna graduated from the University of Illinois Springfield with a Bachelor of Business Administration and Marketing.
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Lisa McGrath
Meeting Planner

Lisa serves as an Meeting Planner for FrontlineCo.

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Ronni Norton
Brand Marketing Manager

Ambitious branding and marketing professional with a passion for helping businesses succeed. With over five years of professional development, Ronni applies her creative and analytic skills to each challenge as she assists clients in identifying and implementing results-oriented strategies to cement their place in the market. Ronni is creative and tech-forward, while leveraging her background of government relations, public policy, and regulatory compliance for a level of professionalism and accountability her clients can depend on.

Ronni is an active member of several community organizations, including the Springfield Art Association Board of Directors, the Downtown Springfield Neighborhood Association, and the Heartland Continuum of Care. Each organization provides specialized insight into a specific area of focus, and Ronni has learned a great deal through each experience.

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Stefanya Ortiz
Membership Associate/Customer Service

Stefanya serves as a Membership Associate where she assists with client membership needs/access, programming and board support. With several years of working as a healthcare Patient Care Coordinator for a variety of organizations, she brings customer service and communication skills to this role.

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Kelli Pope
Meeting Planner

Kelli serves as an Meeting Planner for FrontlineCo.

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Sara Ratcliffe
Senior Account Executive

Sara serves as executive director of a FrontlineCo health care client, working with its Board and our team to deliver exceptional member services, quality educational opportunities, industry leadership and advocacy on public policy issues. As director of Conventions and Marketing for the Illinois Association of Community Action Agencies, Sara previously headed a team that created a whole systems interactive tool to help community action agencies improve processes and plan for the future. A one-time high school art teacher, Sara earned a BFA in Art History from the University of Illinois, Urbana-Champaign. Sara serves as the Treasurer of the Central Illinois Foodbank and is a member of the Community Foundation for the Land of Lincoln Young Philanthropists.

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Emily Robinson
Data Specialist

Emily serves as Data Specialist for FrontlineCo, assisting with client website upgrades, platform migrations, and data management. She is a graduate of the Gies College of Business at the University of Illinois with a bachelor’s degree in marketing and a minor in media. Her passion for computer science first led her to work for a web development agency where she gained experience in web design, user research, optimization, and branding. 

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Ryan Roth
Account Executive

Ryan brings a decade of experience to Frontline having worked in both the legislative and executive branches of state government. He has led advocacy efforts at the local, state and federal levels and has worked in the fields of agriculture, business, and transportation. Ryan received his B.A. and M.A. in Political Science from the University of Illinois at Springfield.

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Anna Strauch
Bookkeeper

Anna joined the team with a 10-year background in Medical Office Management. While working in the medical field she found a passion for helping people and working with numbers. She assists in managing our clients accounting and bookkeeping tasks, as well as the “little” things that keep our office running smoothly. Anna enjoys collaborating and strategizing with her fellow Frontline team members, and loves a good challenge! In her spare time, she enjoys learning new cooking techniques, seeing her friends and family and hanging out with her pet bearded dragon, cleverly named, Dragon.

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Christine Teed
Account Executive

Christine Teed joined the WMR Branch of FrontlineCo in April of 2008, providing strong administrative and customer service skills. She provides WMR associations with assistance in developing and implementing membership, programs, financial management, board support and in-person and virtual meetings.

Currently, Chris serves as the Administrative Director for The Appellate Lawyers Association (ALA), Chicago Council on Planned Giving (CCPG) and The Communications Network (TCN). Prior to joining WMR, she was the Office Manager at WERC, a non-profit association of warehouse professionals.

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Alexa Tintori
Account Executive

Alexa serves as an Account Executive for FrontlineCo health care clients, working with our clients’ boards and our team to provide outstanding customer service, member support, in-person/online educational opportunities, financial management and industry leadership. With eleven years in long-term care with Christian Horizons, Alexa managed everything from marketing, to human resources and specialized care units. Her long tenure in the health care industry brings a wealth of management experience and dynamic leadership skills to the FrontlineCo team. Alexa earned a BA in Social Work from the University of Illinois Springfield.

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Emily Weidner
Account Executive

With several years working as a journalist/ producer for a variety of media outlets, Emily brings marketing and communication skills to this role. In 2019, Emily graduated from Western Illinois University with a Bachelor of Arts in Broadcasting and Journalism.

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Dylan Anderson
Marketing Intern

Dylan is a junior at the University of Illinois at Springfield, and majoring in Accounting with a double minor in Finance and Marketing. With this internship, Dylan hopes to gather hands-on experience in accounting, finance, and business operations and to further his knowledge in his fields of interest.

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Lauren Post
Marketing Intern

Lauren is from Quincy, IL., and is currently studying marketing and communications at University of Illinois at Springfield (UIS). She is a Public Affairs Officer for the Lambda Pi Eta – the National Communication Honor Society at UIS. She is a marketing intern for FrontlineCo and is a dedicated worker who is excited to learn more about the marketing world.

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Paige Williams
Marketing Intern

Paige Williams is a junior at the University of Illinois at Springfield. She is currently pursuing a bachelors degree in Business Administration with a concentration in Marketing. Paige is looking to get some hand on marketing experience out of this internship.

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