Inclusivity. Do you have membership appeal?

What do potential members think when they look at your association?  Do they feel included? Do you have membership appeal? Have you ever received an Evite and made your decision whether to attend the party based on a peek at the guest list? We all do it. It’s human nature to seek comfort in familiar […]

Committed to Diversity? Prove it with a Board that Reflects Your Membership

When potential members look at your board of directors, do they see themselves represented? Today’s workforce looks quite different than it did just a few years ago. Most associations want to foster a diverse membership that reflects the makeup of the professionals in their industries. It’s a key strategic goal. Unfortunately, the answer is often […]