Lyft, Uber, GrubHub, Postmates… what does your organization have in common with these businesses? They all benefit from the emerging gig economy. And the good news is that your association, too, is in a position to take advantage of this...

I had a great opportunity to spend the day at Zappos recently – a true innovator in customer service. As they put it, “We’re a customer service company that just happens to sell shoes, clothes and stuff.” They have focused...

Membership data is a valuable indicator of the health of an association. How many members do you have? How long do they stay members? Do you manage conferences and other events? How is attendance? Which events do well, and which...

What no one tells you about choosing an Association Management Company We know most association management companies (AMCs) list similar benefits when asked why you should work with them. Phrases like years of experience, mastery of association management systems, and...

Part three of a three-part series In the first blog and second blog of this three-blog series, we discussed the importance of advocacy with both federal and state governments as a key benefit your organization provides members. We looked at...

Part two of a three-part series In the first blog in this three-blog series, we discussed the importance of advocacy with both federal and state governments as a key benefit your organization provides members. We looked at ways to quickly...

Part one of a three-part series One of the most important benefits you provide members is often the hardest to deliver: advocacy. As the umbrella group that represents the interests of your industry, members count on you to stay on...

Build it and they will come is a business model that no longer works for associations. Gone are the days when workers looked solely to the professional society for their industry as the go-to source for information, networking and development...

What do potential members think when they look at your association?  Do they feel included? Do you have membership appeal? Have you ever received an Evite and made your decision whether to attend the party based on a peek at...

You stepped up and took a leadership position as a member of the board for your industry association. That’s fantastic. It’s a great way to contribute to your profession while at the same time expand your network and skill set....