Blog
Nonprofits by default are conditioned to think of themselves as anything but a business. Money is always tight, you are always looking for funding and you always need more. Unfortunately, as good intentioned as it might be, this mindset is...
Healthy internal relationships and mutual respect are critical to the success of any organization, and professional and trade associations are no exception. But those relationships can be incredibly difficult to manage. For associations, this rings especially true between board members...
Are your association’s national office and local chapters working in harmony? If those two teams aren’t fully cooperating and communicating closely, you could be failing the most important people in your organization: your members. A disconnect between your divisions means...
Association conferences, seminars and experiences are one of the biggest benefits your organization provides its members. Here’s where you face a huge challenge: how do you make your events cost-effective while balancing value to your members? It’s a tightrope act....
In the midst of the campaign season, we’re all eager to see which new faces will be taking office in 2019. We want to share with you some tips for getting ahead so that when they take office next year,...
Lyft, Uber, GrubHub, Postmates… what does your organization have in common with these businesses? They all benefit from the emerging gig economy. And the good news is that your association, too, is in a position to take advantage of this...
I had a great opportunity to spend the day at Zappos recently – a true innovator in customer service. As they put it, “We’re a customer service company that just happens to sell shoes, clothes and stuff.” They have focused...
Membership data is a valuable indicator of the health of an association. How many members do you have? How long do they stay members? Do you manage conferences and other events? How is attendance? Which events do well, and which...
Employment norms of the past are no more. The pursuit of stable, long-term positions is no longer the only path to career development. Instead, the rise of the gig economy – contracted, temporary jobs – has opened up new possibilities...
What no one tells you about choosing an Association Management Company We know most association management companies (AMCs) list similar benefits when asked why you should work with them. Phrases like years of experience, mastery of association management systems, and...
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education and event planning. Winnett has six plus years working in the association management industry. Prior to joining FrontlineCo, at her previous firm, she served as the director of marketing and communications and focused her efforts on marketing, fundraising, membership, and other key tasks as assigned. Among developing and overseeing all marketing efforts Winnett has secured financial support from sponsors and exhibitors averaging $450,000 per year. She graduated with a Bachelor of Marketing at Illinois State University in 2009. Additionally, aside from work, she is involved with numerous organizations within the local community where she volunteers her time and serves on various committees.
