Inclusivity. Do you have membership appeal?
What do potential members think when they look at your association? Do they feel included? Do you have membership appeal? Have you ever received an Evite and made your decision whether to attend the party based on a peek at the guest list? We all do it. It’s human nature to seek comfort in familiar […]
Top 6 Ways Association Leaders Can Step Up
Here’s something I’m sure won’t come as a surprise to you: being an association leader is hard. It’s important work, but every day brings new challenges. Your members depend on you to get it right. You can’t let them down. One way to avoid falling down on the job is to arm yourself with knowledge. […]
Association Management: The Ins, the Outs and the Advantages
Any organization is only as good as the team it has. Expertise and experience are put to the test every day, and when resources are scarce, it only becomes more obvious where the strengths and weaknesses lie. Is your team aware of all the tasks that need to be taken care of? Do they know […]
Association Boards and Staff: Mutual Respect = Maximum Effectiveness
Healthy internal relationships and mutual respect are critical to the success of any organization, and professional and trade associations are no exception. But those relationships can be incredibly difficult to manage. For associations, this rings especially true between board members and the staff. Blurred lines of responsibility can leave the two parties at odds. When […]
How to Use the Gig Economy to Your Advantage
Uber, Doordash, Fiverr… what does your organization have in common with these businesses? They all benefit from the emerging gig economy. And the good news is that your association, too, is in a position to take advantage of this opportunity. The evolving employment marketplace is now flooded with so-called “gig” workers, who are defined as […]
FrontlineCo Launches Sexual Harassment Prevention E-Training
Under the Illinois Workplace Transparency Act (WTA), employers with one or more employees must provide annual sexual harassment prevention training to all employees. In response, our team has developed an online education and tracking platform called FLCOEd to assist businesses, without a dedicated human resources department, remain compliant with sexual harassment prevention laws. To combat […]
Making Sense of Association Management Systems
Wouldn’t it be great if shopping for an association management system were as simple as buying a new shirt? You find one, try it on and – if it fits – you buy it. Unfortunately, finding the right AMS is a much bigger headache than a trip to the mall. There are many vendors to […]
Committed to Diversity? Prove it with a Board that Reflects Your Membership
When potential members look at your board of directors, do they see themselves represented? Today’s workforce looks quite different than it did just a few years ago. Most associations want to foster a diverse membership that reflects the makeup of the professionals in their industries. It’s a key strategic goal. Unfortunately, the answer is often […]
Survival of the Fittest: It’s Time to Rethink How Your Association Competes for Members
Build it and they will come is a business model that no longer works for associations. Gone are the days when workers looked solely to the professional society for their industry as the go-to source for information, networking, and development opportunities. Why pay for a membership when they can get most of what they think they […]
5 tips for successful conference planning
Annual conferences seem to be the culmination of a hard year’s work. They’re challenging, they’re fun, and they can be a bit exhausting. But as we wrap up a week after one of these conferences, it’s hard to not focus on some lessons learned. Be flexible. Nothing will go according to plan. You can script everything […]